We think about beauty a great deal.
We believe that beauty is the language of care and this manifests itself in many ways.
At its simplest, we find it in the unique, emotive and very beautiful colours that we make; but it is much more than that.
The true beauty of making colour and paint is a carefully considered balancing act of responsible and accountable materials, production, locality and respect for humans. It isn’t one over the other.
It’s equally in the paint that we make, where we make it and how we make it. All combined with warmth, humanity, simplicity and a true need to create colours that help people tell their story of home – now and long-term.
It also means that we choose to make beautiful, breathable paint, holding ourselves to the highest standards for quality. We continually adjust and improve what we make as better materials and processes become available. We are driven by what we don’t know and what we want to find out.
Our Materials & Manufacturing
No matter what we do, making paint requires energy. As an independent paint company, we choose to carefully formulate and manufacture our own paint bases in the UK. This means we have complete control over what goes into our paint, what doesn’t go in - and how we make it.
We use minimal smart science and carefully formulate our bio-based paint to be completely breathable, virtually VOC-free and full of locally sourced natural materials. It is exceptional quality, clean smelling and a pleasure to use.
Our water-based, deeply pigmented colours make beautiful and safe homes.
We are transparent with our ingredients and source locations. We source over 95% of our materials from the UK, with the remainder coming from Europe - and you can find all the details about what our paint is made of here .
Our slow and simple manufacturing culture is grounded in non-industrial production methods. The hand of the maker and human agency is at the heart of how we make paint. We make our paint bases in the UK and mix every colour to order to eliminate waste.
We combine traditional, yet simple and human water-based manufacturing processes and use minimal smart science to make our beautiful breathable bio-based paint.
Our Packaging
Our paint is supplied in fully recyclable tins, made in the UK. We use minimal road transport, instead of shipping paint or tins from Europe or Asia.
Our packaging is all recycled and/or recyclable card and we seal paint orders in dissolvable/home compostable bags to protect them in transit.
All of our printed material is on FSC approved stock.
Our Samples
We offer A4 colour cards, hand painted in two coats of our bio-based True Matt Emulsion, as this is the best way of viewing colour. We don’t offer sample pots, in order to minimise waste and transportation, as well as removing the recycling burden from our customers.
Our paint charts are painted in-house, using our True Matt Emulsion. This avoids mass printing and using colour matched liquid, instead of actual paint.
Our Waste
Any damaged tins are offered via our Re-Home service, minimising our paint waste to less than 300 litres in 2022.
Our factory operates on a minimum and clean waste philosophy. All waste is sorted and categorised. Any single use plastic that we receive from suppliers is recycled. Food is composted via our bokashi waste food systems and then used as compost for our allotment . All our reusable plastic is moving into a repurposing scheme in Spring 2024.
Our flowers and plants are grown from seed, open pollinated where possible.
Flower and cardboard waste is also moving into a re-purposing scheme in spring 2024, where it will be used to create cardboard envelopes for customer sample orders.
Our goal by the end of 2024 is to reduce our waste to domestic levels, removing the need for commercial collections.
Our Allotment
Our allotment is at the heart of our business.
It anchors and reminds us of our responsibilities as well as bringing deeply rooted pleasure. It provides flowers for our store, colour theory for our hearts and minds, food for our team, bio waste material for our packaging and a place for us all to spend time.
Here we all are
Possibly the most important thing we do is to make beautiful colours. Colours that make people feel safe, joyous and uplifted in their homes. Colours that become memory markers of good times and bad, beautiful days and nights – and colours which stay, because the memory and the feeling they create means that people don’t want to change them.
That may be the most responsible and beautiful thing we can do.
We’re here to help people tell their story of home. And that is the greatest privilege.